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 DEFINITION

E-commerce, or electronic commerce, is the process of buying and selling goods and services over the internet through various digital devices and platforms.

What Is Electronic Commerce (E-commerce)?

Electronic commerce, or e-commerce, is the buying and selling of goods and services over the internet. E-commerce can be conducted on computers, tablets, smartphones, and other smart devices. Nearly every imaginable product and service is now available through e-commerce, and it has upended how many companies and entire industries do business.

• E-commerce is the buying and selling of goods and services over the internet.
• It is conducted over computers, tablets, smartphones, and other smart devices.
  
• Almost anything can be purchased through e-commerce today, and it has lowered the barriers to entry for many types of businesses, such as retailers.
• E-commerce can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both.
• E-commerce operates in several market segments, including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.
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  Understanding E-commerce

  As noted above, e-commerce is the process of buying and selling products and services online. But it involves more than simply a buyer and a seller, relying on a vast, often invisible, infrastructure to keep it running.